In this guide I’ll go over how to generate ideas for running ads on Paid Social (Facebook Ads, etc) and Paid Search (Google Ads, etc). Note that these aren’t just plug and play and you’ll need to do some edits/add more content in.
But this DRASTICALLY improves the brainstorming/market research phase of running ads, which can sometimes be the most painful part.
Let’s Go.
In this example we’ll get some copy angles and general consumer pain points that we can use in our ad with the prompt:
Generate 10 pain points to hit when selling a e-ink tablet
Let’s add more context to these paint points. Job stories would be handy to help us better understand our customers situations
Turn these pain points into job stories from the framework JTBD
